We all know that it wouldn’t be a Super Bowl without commercials. This year consisted of classic goofy commercials, some more serious than others, and what seemed, this year, as a big push for electric vehicles.
Car companies, such as BMW, General Motors, Kia, Nissan and Polestar all featured ads for their electric cars. Polestar’s commercial "No Compromises" turned the heads of many. Polestar took many shots at Tesla saying things like, “no dirty secrets, no empty promises, no shortcuts, no conquering mars, no blah blah blah.” They then introduced their new second edition 100% electric car.
On the less serious side of things, Frito Lay’s aired "Push It" where jungle animals stumble upon Flamin’ Hot Doritos and Cheetos in the wilderness. As they eat said chips, they begin making a conglomeration of noises which turns into beatboxing and singing along to Salt-N-Pepa's “Push It.”
Likewise, Hellmann’s produced a commercial titled "Mayo Tackles Food Waste" that consisted of former linebacker, Jerod Mayo, tackling people who looked to be wasting food. After tackling, Mayo would give an example of what could be made with what was being thrown away. Hellmann’s really pushed a new slogan “Make Taste Not Waste.” At the end of the commercial, Mayo tackled comedian Pete Davidson to which Davidson replied, “I get it. I’m very hittable.”
Many other celebrities, such as Zendaya, Snoop Dogg, Lindsay Lohan, John Legend, Paul Rudd, Seth Rogen, Kanye West, Guy Fieri and more starred in this year’s Super Bowl commercials.
Kanye West exclaimed in a recent Instagram post, “I did a Super Bowl commercial with McDonald’s. God has a plan. Love over Fear.” Ye finished his caption with, “Today was awesome.”
"Uber Eats, Uber Don’t Eats" was an Uber commercial where customers would attempt to eat inedible things, such as kitty litter and dish soap, then say things along the lines of, “it says eats.” This commercial starred Jennifer Coolidge, Nicholas Braun, Trevor Noah and Gwyneth Paltrow all taking bites out of things that should not be eaten. Uber was pushing the idea that UberEats now allows customers to order more than just food.
Coinbase is responsible for the commercial that arguably captured the most attention, no celebrity cameos, no funky music, just a QR code floating around the screen which directed people to Coinbase’s website. It is noted that this ad cost Coinbase roughly $14 million. All in all, with somewhere around 40 million people watching the Super Bowl, most of which have phones, this advertisement gained a lot of attraction.